Nowadays, you can do almost anything on your mobile device—from instantly messaging colleagues and organizing your work schedule to tracking your expenses. Mobile technology has become so advanced that there’s probably an app for almost anything and everything imaginable.
Businesses have also been benefitting from the mobile app revolution more than ever. Up to 83% of marketers claim that having a mobile app is crucial in their marketing strategy.
So, if your business do not have a mobile app yet, it’s time for you to hire a mobile app developer and start building one.
5 Reasons to Have a Mobile App for Your Business
1. Increase Brand Visibility and Awareness
People spend more than two hours a day on their mobile devices, and 90% of this time is spent on mobile apps. This means that a mobile app can help you reach your consumers wherever they are through their mobile devices.
It can work in many ways. When users think of a service or a function that they need to address, they go to the app store and see what apps are available. Here, they can encounter your brand through your app. It can also happen the other way around where they find your website and see that you offer a mobile app.
Seeing your brand on multiple platforms can increase brand visibility and awareness. Having a mobile app also shows your audience that your brand keeps up with the modern trend, constantly finding ways to provide convenient services.
2. Directly Market to Your Audience
When a mobile app is open on any device, it’s the only app visible on the screen. While smartphones and tablets have a multitasking capability, often, users use only one app at a time, which makes mobile apps a direct marketing channel.
All the information you’d like your audience to receive is on one marketing platform. Sales and promotional messages is now immediately accessible to your audience. You can even send them push notifications to remind them about your products and services.
3. Increase Customer Engagement
No matter what product or service you offer, a mobile app allows you to directly send and receive messages from your customers. This direct interaction is what customers value today.
Users are more impatient now than ever, and a messaging system within your app allows your brand to provide real-time responses. Whether that’s a simple way for them to check your store hours or follow up on an order, a mobile app will go a long way in terms of increasing customer engagement and improving client service.
4. Improve Website Performance
When a user searches for services to meet specific needs, your mobile app will likely be suggested to them, whether they’re doing this on a search engine or app store. Not only will you be attracting users to download your mobile app, but you’re also routing traffic back to your website.
Once your mobile app generates buzz, your app and website can also earn backlinks and mentions on high-authority pages. Eventually, your website will rank higher on SERPs, and your mobile app will rank higher on app stores.
5. Collect a Vast Amount of Customer Data
Mobile apps can help businesses collect priceless customer information and data. When customers are using your app, you can gather customer details and data that can help your business determine which regions and demographic segments offer the best ROI. You can also determine which features and functions of your app are more useful to your clients.
When people try out your apps, they can post highly useful reviews that you can use to create a more profitable and helpful mobile application. Customer data can help you better address client needs, problems, and wants, thereby making your product and service more helpful to your customers.
There are many advantages to creating and building your own mobile app for your business. A mobile app not only enables your business to keep up with consumer demands and business trends, but also help your brand stand out from an already saturated market.
Consult with a professional mobile app developer today, and start building a mobile app that will help you reach your audience and increase your business revenue. At Intelligent Bee, you can be sure that your mobile app is optimized specifically for your target audience, and will exhibit a great user interface and experience.