By 2020, customer experience (CX) will become one of the key aspects of how businesses grow and increase their revenue. By using all channels to interact with the brand, customers expect an exceptional experience. With a unique customer service strategy that incorporates all channels of communication, any business can significantly improve its brand loyalty, customer satisfaction, traffic, sales, business revenue, and ultimately, profitability. 

 

In order to improve customer experience, there are several things you can do in order to communicate with your customers. In order to assist with this there are several platforms at your disposal. Based on the statistics of customer experience, the ultimate goal of your business should be to convert them into regular visitors who return often, regardless of the channel you employ for communication (e.g. social media, live chat, website, etc.).

 

Customer experience can be defined in a number of different ways.

In other words, customer experience is the perception of how your company treats your customers. As a result, these perceptions affect their behavior, and these memories and emotions play a huge role in their loyalty to the organization.

 

To put it another way – if they like you and continue to like you, then they are going to do business with you for a long time to come and they will also recommend you to others.

 

This makes it easy for us to see the importance of customer experience in so many companies today.

 

It is true that you must get to know your customers in order to make sure you are liked by them. In order to deliver a personalized experience, you need to invest in the long-term relationship (also known as relationship marketing), which means understanding your customer, so you can deliver a personalized experience across the entire client journey.

 

Gaining this kind of in-depth knowledge about a customer is something that doesn’t just happen. Customer data (i.e. the voice of the customer) is something you need to collect. Then you need to harvest valuable insights with greater speed and precision from that data.

 

There is good news for everyone – regardless of what kind of business you run – improving the experience for your customers has been proven time and time again to increase retention, satisfaction and revenue.

 

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The Customer Experience Statistics for 2021 are eye-opening

This is a list of some eye-opening statistics about customer experience that show why you should take the issue seriously.

 

60 percent of customers say they trust the reviews they read from their friends, family, and other customers when learning about new products.

 

A study has shown that businesses that focus on improving the customer experience gain up to 80% more revenue than those who don’t.

 

In fact, two-thirds of companies compete based on their customer experience.

 

The majority of consumers (73%) say that customer experience plays a key role in their decision to buy.

 

A recent study suggests that 86% of customers are ready to pay more for a better customer experience if it means getting a better product or service.

 

You will be able to double your business’ revenue in 36 months if you can improve the customer service of your business to a satisfactory level.

 

Sixty-seven percent of customers indicate that companies are making efforts to improve customer service.

 

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Here are some reasons why customer experience is so important 

One of the main reasons why customer experience is so important is that customers value it. Studies have shown that customers are willing to pay more for a high level of customer service. In contrast, the number of bad experiences has been shown to result in a bad reputation and lost revenue. 

 

A good customer experience can lead to customers paying a premium of as much as 16 percent. (PwC)

 

An impressive 32% of consumers are willing to give up a brand they love if they have a bad experience with it just once. (PwC) 

 

More than half of U.S. consumers believe that positive experiences with a brand are more influential than advertising. (PwC)

 

In fact, 88% of online consumers are less likely to return to a website after a bad experience. (SWEOR)

 

According to a recent survey, 80% of customers think the experience that businesses provide is as important as their products and services. (Salesforce)

 

The customers who had the most positive experiences in the past spend 140% more than those who had the worst experiences. (Harvard Business Review)

 

 

 

Efforts to improve customer experience can result in an average reduction of 33% in customer care costs. (Harvard Business Review)

 

In fact, the differences between direct competitors in terms of their net promoter scores explain between 10% to 70% of their revenue growth differences. (Bain & Company)

 

More than 80 percent of consumers are more likely to purchase a product when a business offers a personalized experience. (Epsilon) 

 

Approximately 9 people are told about positive experiences by customers, but an average of 16 people are told about negative experiences by customers. (Deloitte) 

 

It has been reported that eighty percent of companies view customer experience as a competitive advantage. (Dimension Data)

 

There is no question that 90% of CEOs believe that the biggest influence on a company’s strategies comes from customers. (PWC)

 

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Now more than ever, the customer experience is crucial

The customer experience is becoming increasingly important as the years go by. In the new digital age, customers expect seamless experiences enabled by technology to ensure a seamless experience.  

 

Sixty-seven percent of consumers say they are looking for better experiences than they did ten years ago. (Salesforce)

 

Eighty-one percent of businesses compete primarily based on how well they treat their customers. (Gartner)

 

It is estimated that 67% of the business leaders believe their businesses will not be competitive if they do not embrace digital transformation. (Gartner) 

 

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The ways in which businesses are failing to deliver 

Customer experience is one of the most important factors for businesses to succeed. It seems, however, that many businesses aren’t living up to their customers’ expectations. 

 

A majority of customers – 51% – report that most businesses aren’t able to meet their expectations in terms of customer service. (Salesforce)

 

Consumers are disappointed by 82% of the brands they buy. (Oracle)

 

There are many organizations that recognize the importance of digital transformation, however their operations are simply not ready yet. 

 

According to 72% of strategists in corporate organizations, their companies’ digital efforts are failing to meet revenue expectations. (Harvard Business Review) 

 

70 percent of employees lack mastery over the skills they need in order to be successful in their jobs. (Gartner)

 

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Experiences on mobile devices are important 

It has become more and more common for customers to search for solutions on their smartphones these days. Businesses must adapt and make sure they are delivering a fantastic mobile experience in order to be competitive. 

 

It is estimated that 52% of website traffic occurs on mobile devices. (Statista)

 

Almost 90% of customers have had a poor experience when seeking customer service support through their mobile devices. (Software Advice)

 

It is estimated that 84% of CIOs are concerned about the mobile customer experience. (Vision Critical)

 

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Businesses want their customers to have a better experience when interacting with them 

Any person who has called a business but been left on hold or went straight to voicemail knows that customer interaction is an essential part of the customer experience. It’s not enough for customers to be satisfied with just phone and email support in 2022. There are plenty of convenient methods by which customers can communicate, including livechat, text messaging, Facebook messenger, Google messenger, Instagram messenger, and more. However, it is also important they receive some kind of human touch. 

 

The number of customers who are satisfied with business communication is only 14%. (EY)

 

According to our research, 59% of customers feel that brands have lost touch with the human element of the customer experience. (PwC)

 

In spite of the fact that 89% of customers want businesses to utilize text messaging for communication, only 48% of businesses are equipped to handle text messages. (Twilio)

 

It has been reported that 79% of businesses believe live chat has a positive effect on sales, revenue, and customer loyalty. (Kayako) 

 

 

 

At least three different channels of communication are used by 66% of customers. (Microsoft)

 

There are 60% of customers who want to interact with a live person. (Oracle)

 

59% of customers believe tailoring interactions based on past engagements could be the key to winning their business. (Salesforce)

 

Virtual assistants and chatbots will be used by 25% of companies in the near future. (Gartner)

 

In a recent survey, 57% of businesses claim that chatbots deliver a high ROI with little effort. (Accenture)

 

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Customer Experience Statistics in General

Following are some statistics that will give you an idea of why customer experience has become one of the most important factors in business growth.

 

60 percent of customers say they trust the reviews they read from their friends, family, and other customers when learning about new products.

(Source: Hubspot)

 

We all don’t want to go shopping only to find out that the product we bought wasn’t what we expected. It is important that you read reviews before you make a purchase because they give you a glimpse into a product’s features and benefits. They make sure that their customers are aware of what to expect when they shop and are satisfied when they leave. 

 

A study has shown that businesses that focus on improving the customer experience gain up to 80% more revenue than those who don’t.

(Source: Forbes)

 

Considering the marketing customer experience statistics, it stands to reason that improving customer experience comes down to making data-driven decisions. There is a good chance that they are going to revisit your business in the future if you do this. You will also be able to get recommendations from them to others, which inadvertently results in a larger number of sales.

 

There are two-thirds of companies that compete based on the customer experience.

(Source: Forbes)

 

In 2010, only 36% of companies were competing on the basis of customer experience in the world. There is no doubt that marketing has changed from being a fundamental differentiator based upon price and product to being able to differentiate based upon the customer experience, which is now taking center stage.

 

Customer experience is an aspect that drives 73% of customers to make a buying decision based on the experience.

(Source: PWC)

 

It is essential to remember that excellent customer service begins even before your customers ever make contact with your company, and it does not just end when they are satisfied with your product. Consider how many times you have left a website that took an excessively long time to load just because the page was too slow to load. If you want to avoid this, make sure you are using a good website building service, backed up by reliable hosting service.

 

In addition, how many times have you purchased a product just because the seller offered free delivery or installation as well? In order to successfully gain your customers’ trust, you would need to make the buyer journey convenient, engaging, and flexible enough to meet their needs. Based on statistics related to customer satisfaction, this drastically increases your chances of them purchasing from you again.

 

The majority of consumers (86%) say they would be willing to pay more if it meant they could experience a better customer experience.

(Source: Super Office)

 

I wonder if anyone doesn’t want a proper treatment at some point. Is there anyone who would not want to deal with a brand that goes the extra mile in making sure that the buyer’s journey is as stress-free as possible? It turns out that according to customer experience statistics for 2021, customers are willing to spend as much as 13% to 18% more for a product or service as long as the customer experience is excellent. 

 

The revenue of your business could double if you can improve the level of customer service you provide to your customers to a satisfactory level within 36 months.

(Source: Super Office)

 

From various angles in your business, the customer experience (CX) helps you to increase sales and save money at the same time. Let us take, as an example, the issue of employee onboarding and engagement. By ensuring that your CX system is an excellent one, you are already ensuring that your workforce is engaged. The fact that your company’s employee retention rate increases with the inclusion of a highly engaged workforce is a fact regarding customer experience. As a result, you will be saving yourself the expense of new hires and their onboarding, which can run into millions of dollars. 

 

 

According to 49% of consumers, they have made impulse purchases after experiencing an excellent, personalized personal experience with a brand.

(Source: Dot Digital)

 

Increasing sales and increasing revenue can be directly linked with personalizing the customer experience. This creates products or services which are tailored to meet the individual needs of customers. Statistics have shown that, based on customer buying experience statistics, marketing personalization should begin as soon as you exchange your first message with a client right up until they make their purchase. According to recent research findings, a majority of customer experience professionals believe that more personalization of communication is the key to improving customer experience.

 

Business owners are concerned about improving their customer experience for a number of reasons, among them increasing customer retention and satisfaction, plus improving upselling and cross-selling.

(Source: Super Office)

 

The customer is the lifeblood of any business. In the event that you are not trying to keep your customers happy, then they will not stay with your company too long. It is only when your customers believe that your brand is excellent that they will remain loyal to it. Once you have established a loyal customer, you have a greater chance of success when upselling and cross-selling other products to them. A study conducted on customer experience statistics shows that the reasons businesses may be interested in improving customer experience are improved cross-selling and up-selling (42%), better customer retention (33%), and better customer satisfaction (32%). The impact on the bottom line of any business can be significantly positive by addressing some or all of these factors.

 

The customer experience is a priority for 88% of businesses in their entire contact center network.

(Source: Sharpen CX)

 

According to research conducted by a company called Digital Customer Experience, contact centers are shared facilities used by large organizations to handle all types of customer communications. This can be done via email, phone calls, faxes, social media handles, or even live chat. In the near future, these contact centers will be equipped with the ability to respond to customer needs in a more timely manner and to engage one-on-one with them via varied means of communication. These all serve as ways to enhance the customer’s experience in a positive way.

 

Over eighty percent of business leaders agree that exceptional customer experience is a must in order for a company to succeed.

(Source: Smart Insights)

 

When it comes to choosing which business to work with, prospective customers look out for the customer experience factor when making their decision. Quite a few businesses offer similar services, but not all of them can deliver the same level of service to their customers. It is reported that the majority of business leaders believe that customer experience is one of the most important aspects of their businesses. However, 11% feel that customer experience is at least somewhat important. In fact, less than 2% of companies say that customer service is neither very important nor not important at all.

 

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The impact of customer experience on business

The customer experience and profitability statistics indicate that when you deliver a great customer experience, you will have a greater chance of gaining more customers and making more sales. The following are some of the impacts that customer experience may have on any business.

 

Customer experience is a key driver of revenue growth for businesses, which have a 4-8% higher revenue increase than their competitors.

(Source: Forbes)

 

There is so much competition in the market today that businesses have the best chance of succeeding if they offer the best customer experience. If your brand has previously had an interaction with your customers, then they will probably return to do business with you again in the future. Furthermore, according to B2B customer experience statistics, you get free referrals from clients who are satisfied with the service provided to them.

 

In response to a poor customer experience with a brand, 89% of consumers have moved to a competitor.

(Source: Lumoa)

 

What is the number of times you have abandoned a shopping cart due to the difficulty of making the purchase? It is likely that you have done so many times. If you are a business owner, you know how bad it can be to have poor customer service. In addition, most of these customers are likely to leave without telling you why they left.

 

Compared to companies that do not focus on customers, customer-focused companies are 1.4 times more likely to increase their revenue.

(Source: Forrester)

 

As a result of customer experience value statistics, the lifetime value of the customer also increases by 1.6x for companies which place an emphasis on customer service. When a workforce is highly engaged, things tend to be done faster and more efficiently. Additionally, a great customer experience will increase loyalty to your brand, and customer lifetime value will increase as a result.

 

 

 

By 2022, businesses will have to spend $641 billion on customer experience technologies.

(Source: Statista)

 

In recent years, a growing number of companies have begun to recognize the importance of the customer experience. Consequently, this has led to an increase in investment in technologies like Big Data, artificial intelligence, and data analytics that bring about actionable customer insights. This knowledge can be applied in a variety of ways in order to improve the customer experience. A total of $471 billion was spent in 2018 on technologies related to customer service. It was reported that at the end of 2019, that figure had grown to $508 billion. It is anticipated that the number will rise even further in coming years, given that many companies have yet to jump on board the customer experience bandwagon.

 

 According to surveys conducted by market research firms, 74% of customers are most likely to switch brands if their favorite brand’s purchasing experience is a bad one.

(Source: iPerceptions)

 

The most effective means by which to drive customers away is to make the purchase process a difficult one. Customer satisfaction research statistics reveal that convenience is one of the most important factors in providing a satisfying experience to customers. Your customers will probably choose your competitor if they do not feel comfortable when dealing with your customer service department.

 

A customer experience mindset will help companies drive revenues that are 4-8 percent higher than those of their competitors in the same industry.

 

More than two-thirds of companies compete on customer experience now, compared with just 36% of companies five years ago.

 

By nearly 80%, companies with a superior customer experience outperform their laggard peers.

 

The majority of companies who work to improve the customer experience report an increase in their revenue as a result of improving customer service.

 

The number of companies that provide an above-average level of customer satisfaction is 73% higher than that of their competitors.

 

It has been estimated that 96% of customers cite customer service as an important factor in choosing to remain loyal to brands.

 

Eighty-three percent of companies that place importance on the importance of making customers happy also report growing revenues.

 

Customer experience is a deciding factor that leads to more revenue for brands that provide superior customer service compared to those that don’t provide outstanding service.

 

73% of consumers agree that the quality of their experience dictates whether they will stay loyal to a brand.

 

More than seventy seven percent of consumers agree that having an inefficient customer experience affects their quality of life.

 

Customers-centric companies have a 60% higher rate of profitability than companies that aren’t focused on customers.

 

The cost to U.S. companies of losing customers because of poor service amounts to $1.6 trillion annually.

 

The likelihood of loyal customers purchasing again and the likelihood of their referring a friend to the company is five times greater than the average customer.

 

Consumers in this country are willing to spend 17 percent more if they know that a company with a good reputation will offer great service.

 

There is a 1.5 times greater level of engagement among employees of companies that excel in customer service than companies that are not as customer-centric.

 

An organization that focuses on improving customer service is more likely to have its employee engagement increase by 20% on average.

 

There is a 147% outperformance between companies with engaged employees and those that don’t.

 

In fact, 81% of companies view customer experience as one of their competitive differentiators.

 

In accordance with the survey, 68% of customers believe a positive experience with a service representative is crucial.

 

Customer switching is due to the fact that they feel unappreciated as being the top reason for switching brands.

 

It is estimated that 64% of companies with a customer-focused CEO believe that they are more profitable than their rivals.

 

 

According to CEOs surveyed, a top investment priority for them is to rally organizations around customers.

 

It is a well-known fact that 90% of CEOs believe that the most important part of their business is the customer.

 

Those who lead company-wide customer experience initiatives are more likely to have senior executives as well.

 

22% of Fortune 100 companies employ a C-level customer officer, compared to 10% of Fortune 500 companies and 6% of Fortune 1000 companies.

 

90 percent of CEOs believe that customers play the most significant role in shaping the strategy of their companies.

 

Customer experience is considered by 75% of customer experience management executives as one of the most important factors for their business.

 

A CEO who has made customer experience a priority has been found to increase revenue growth in 59% of companies, and only 40% of companies without a customer-focused CEO had reported growth.

 

Three quarters of CEOs state that customer experience is the most effective method of gaining a competitive advantage, which is the most common answer.

 

90% of the executives who used data analytics reported that they were able to deliver a better customer experience as a result of using their data analytics.

 

According to one study, 77% of consumers view brands more favorably if they seek out and use customer feedback.

 

Within three years of investing in customer experience, companies earning $1 billion a year will gain an average amount of $700 million as a result of the improvement.

 

A positive brand experience is told to an average of nine different people, but a negative brand experience is told to an average of 16 people.

 

Sixty-nine percent of Americans say they will be more inclined to shop with brands that provide consistency in store and online.

 

There are companies that reduce their cost of service by 15-20% when they use tools like customer journey maps.

 

Those firms which have embraced digital transformation have an average profit margin of 26% higher than their peers.

 

In comparison with the bottom 10 companies, the companies that exhibited the most empathy increased their value by nearly twice as much.

 

By providing an excellent customer experience, you can cut the cost of serving your customers by as much as 33%.

 

There is no doubt that the cloud has played a major role in influencing customer experiences in 71% of the companies.

 

More than half of companies feel it is very important to improve their data analysis for the purpose of improving their customer experience.

 

In order to get a value-for-money offer from brands, two-thirds of customers are willing to share their personal information with those brands.

 

An individual who reports a negative experience is likely to spend 140% more than one who reports a positive experience.

 

In the United States, 70% of people have spent more money to conduct business with a company that provides excellent service.

 

A study conducted by Experian found that companies that build relationships with their customers on an emotional level outperform their competitors by 85%.

 

By implementing a 2% increase in customer retention, you can increase your profits by 10% as well as by cutting costs by 2%.

 

Almost 87 percent of customers who had a great experience say they would purchase another item from the company, as opposed to 18 percent of customers who had a bad experience.

 

The majority of marketers have been adapting their strategies and tactics in response to customer feedback and interactions.

 

Customers say that 80 percent of them would be more likely to do business with a company if it offered them a personalized experience.

 

In our survey, 75% of marketers said they would be responsible for the end-to-end experience over the lifetime of the customer.

 

More than half of marketing leaders say their companies have used online customer data more frequently in the last two years, and more than 70 percent anticipate using online data more in the next two years.

 

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Customer Experience Statistics That Are Positive

This is a list of some positive customer experience statistics that indicate just how important customer experience is to an organization’s success.

 

In the opinion of 70% of customers, excellent service should be convenient, fast, and helpful, and all of these aspects should be delivered in a friendly manner.

(Source: Adobe)

 

Having the above qualities on your customer service team is a foundation for a successful customer experience team, as confirmed by the statistics in the Customer Experience Report. If the goal is to deliver an exceptional customer experience throughout the buyer’s journey, then these are not qualities to take for granted.

 

It has been proven that a positive customer experience encounter can increase customer spend by as much as 140%.

(Source: Deloitte)

 

If their previous experiences with you have been good, people will probably deal with your brand in a much larger capacity, they will become more loyal to it, and they will likely recommend it to others if they had a positive experience with it previously.

 

It is estimated that 87% of consumers would consider making another purchase from a brand after having experienced a very good experience with them in the past.

(Source: Experience Matters)

 

The point I have been trying to make throughout this article is the same one I have tried to make from the outset. Customers would become loyal once they have a fast, convenient, friendly, consistent, and accessible customer service department. However, according to statistics provided by the Customer Experience Survey, only 18% of customers would return if they had a truly miserable experience with your brand.

 

It is estimated that 72% of customers who are happy with their experience will tell their story to six or more people.

(Source: Nice Reply)

 

Even though this is certainly an excellent development, customer experience stats also show that 13% of customers are likely to tell 15 or more people about their bad experience.

 

As a business, one of the best approaches is to make your customers happy by ensuring they have a good experience by ensuring that they have the best possible interaction with your business.

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Statistics on Bad Customer Experiences

The problem is that a bad customer experience can lead to the loss of your brand reputation, customers, and more importantly, money. Below you will find the statistics related to bad customer experiences.

 

There are 57% of customers who say that they will not recommend a brand that has a poorly designed website that has not been optimized for mobile devices.

(Source: Sweor, Statista)

 

It has been proven that mobile usage has been on the rise for the past decade. In the first quarter of 2021, it represented 70% of all the traffic on the internet worldwide.

 

The 3.9 billion potential customers your business can potentially attract if your website is not optimized for mobile is a missed opportunity if you do not optimize it for mobile users.

 

If a website is not mobile-friendly, 50% of customers will not visit it anymore.

(Source: True List)

 

In terms of ease, speed, convenience, and cost-effectiveness, conducting business on the mobile device has a lot to offer. This is why you should find a way to make your business appear on mobile devices as soon as possible. It is highly likely that your competitors have optimized their websites for mobile devices as well, and if you don’t do the same, then you will soon be out of business.

 

After experiencing two or more negative customer experiences with that same brand, 92% of people would then forget about that brand.

(Source: Super Office)

 

The customer experience statistics show that one out of three customers will forget about a brand after just one negative experience. In order to survive the current market, you cannot ignore the importance of providing a great customer experience.

 

A customer’s bad experience with a brand will only be reported directly to the brand if she has had a bad experience with that brand.

(Source: Smart Insights)

 

In addition to that, 33.7% of these customers are likely to tell their family and friends about their poor customer service experience via the telephone, the internet, or in person. A further 10.7% of these customers will prefer to write about their bad experience on Facebook as a result of their bad experience. Meanwhile, 4.5% of your customers would prefer to do the same on Twitter. Approximately 9.9% of customers would leave a negative review on a third-party blog reEven one negative experience with a customer can have a significant impact on your brand’s reputation as a whole.nificantly affect your brand’s reputation. This is more reason why customer experience needs proper attention.

 

What are the trends for customer experience in 2021?

There are a number of trends taking over the market and have quickly become a norm for businesses today, in order to create a better customer experience.

 

It appears that omnichannel experiences are now one of the top priorities for 80% of the organizations that I have spoken with.

(Source: Super Office)

 

An omnichannel approach is generally defined as a multichannel approach whose sole purpose is to offer clients seamless shopping experiences, regardless of which sales channel they choose. A number of ways are available today for you to conduct business, including by mobile, desktop, tablet, phone, or even in-store. A number of channels are available today but the level of customer service remains unchanged regardless of which channel is used. 

 

As per customer experience statistics from 2010, we had only 20% of companies investing in the omnichannel experience in 2010 worldwide. It has only been recently that most businesses have begun to incorporate it into their infrastructure, and we can expect for even more to follow the same trend in the coming years.

 

The companies that develop the best omnichannel experiences for their customers are able to achieve a 10% year-over-year growth.

(Source: Adobe)

 

The omnichannel experience, in addition to addressing the aforementioned issues, goes a long way toward improving your retention rates and reducing your cost per lead. The customer journey is seamless, convenient, and highly engaging when your brand embraces the omnichannel approach. Thus you will have a higher chance of retaining them in the long run. In addition to the increased retention rate, you spend less money acquiring new customers since your retained customers are more likely to come back to make more purchases and recommend your services to others. 

 

A whopping 84% of companies that are customer-centric are now focused on improving their mobile customer experience.

(Source: Super Office)

 

Enhancing the customer experience is a good thing, but it must be done across all your communication channels. Today there is more time spent on mobile than any other device that customers use. This is according to customer statistics. The improvement of the mobile user experience will not only result in increased sales, but will also help you increase your brand’s popularity.

 

More than two-thirds of respondents (67%) said that they would prefer to use self-service over the telephone.

(Source: Zen Desk)

 

It is becoming a norm for customers to use self-service, and they are already raving about it. They are all more likely and capable of doing their own sourcing if there is a possibility that they can do so on their own, but this is true of the millennials in particular. During this stage, your job is to make sure that your shop is easy to navigate and that they are provided with the tools and information they need in order to do so. 

 

I think that by the year 2023, AI and machine learning will handle about 40% of all customer interactions.

(Source: Super Office)

 

It’s an important breakthrough technology that has been applied across a variety of industries across the globe, and it’s one of the most crucial developments in the field of science. Customer service is one such sector that it has been applied to. Using machine learning and other AI-related tools, bots have been designed to be capable of handling customer communications 24/7 with the aid of machine learning. As of 2018, customer service statistics show that only 25% of customer interactions were being automated via artificial intelligence and machine learning.

 

According to a recent survey, 90% of business leaders who are utilizing data analytics reports reported that their customer experience has improved significantly.

(Source: Forbes)

 

In order to help you draw insight from your customers’ data, data analytics can be used to draw insights about their needs and wants. It is becoming more and more obvious that companies not using data analytics in today’s market are phasing out because those with the right data will always be miles ahead of the competition and get the most sales. There are many reasons why the data visualization market has been on the rise for the last few years. 

Eighty-seven percent of businesses believe that traditional experiences are no longer sufficient to satisfy their customers.

(Source: Nice Reply)

 

Since there is a lot of competition in the market nowadays, “good” customer experiences won’t cut it anymore because of the abundance of competition. These days, discounts, fast responses and other forms of customer satisfaction are simply insufficient to satisfy customers.

 

Therefore, in order to ensure a superior customer experience, you need to go beyond the call of duty. The only way you can wow your customers and maintain the base of your users is if you do this.

 

In order to create a great customer experience, consistency is essential.

(Source: Astute Solutions)

 

Every customer experience counts when it comes to ensuring a positive customer experience. Statistics regarding customer satisfaction indicate that around 65% of customers become loyal to businesses that deliver a pleasant customer experience at every touch point with them. 

 

In the United States, 69% of adults say they prefer shopping at retailers who consistently deliver good customer service, both in-store and online.

 

What are the main points to take away from this? It is important to maintain a consistently good level of customer service at all times.

 

In conclusion, I would like to thank you for your time.

It is essential to check out customer experience statistics, as they will help you gain a better understanding of the current state of the market. The fact of the matter is that there are just too many competitors in the market, and they would gladly switch to anyone of them if you gave them the chance to receive unsatisfactory results.