Battle of the Email: Marketing vs. Transactional

It's a known fact that every company out there that has an online activity needs to engage its customers through technical information and increase awareness of its products via marketing campaigns. The problem is that in an email sending system that's not set-up properly, the latter of the two can and will affect the overall deliverability of the company.

What are transactional emails?

Every now and then, you might come across a technical term that's not that self-explanatory. One such term is a 'transactional email'. Although few people outside of the email business actually know what that stands for, it's one of the most important aspects of every business that generates its revenue on the Internet.